The Name "The" Is Not Permitted In This Context. Valid Expression Are Constants, Constants Expression, And (in Some Contexts) Variables

I am calling this function when a button is CLICKED and received the error; The name "The" is not permitted in this context. Valid expression are constants, constants expression, and (in some contexts) variables. Column names are not permitted. Unclosed quotation mark after the character string 'True)'.

The function is as follows;

Private Sub Save()
Dim conn As SqlConnection = GetDbConnection()
Dim query As String
Dim cmd As New SqlCommand