Declare HTML Tag As A String?

I'm trying to assign the following HTML as a value to variable type string

'here's the tag
'$("#close").click(function(){$.notifyBar({ html: "Click 'close' to hide notify bar", close: true, delay: 1000000 });});
Dim htmltag = "$("#close").click(function(){$.notifyBar({ html: "Click 'close' to hide notify bar", close: true, delay: 1000000 });});"

I got a lot error message about the quotation in the string.